Archive

commercial

Chris Cairns from Partizan and I worked on the music and sound design for this commercial together from the storyboard stage through to the final mix.

[vimeo 39362345]

We started by grouping sporting activities with corresponding musical sounds.  Having built samplers within Logic using library sound effects, I wrote the track based around the storyboards, and with a bit of to’ing and fro’ing we ended up with something close to the final tune.  On the shoot, elements of the track were used as playback in order to sync the action, and I attended the set too in order to pick up some foley from the people on set.  Back in the studio in post production, I replaced a lot of the original libary sounds within the track with the foley I recorded on set, and that was about it… anyways, have look – it’s a complex idea to execute and it isn’t without its flaws but I learned a lot from the process and the end result was pretty cool.

I did the sound design on this, with awesome music by Biggi Hilmarsson through Leland music.  When this advert came into the studio at Marmalade where I used to work, the sound from the shoot was mostly unusable, I think I ended up replacing all of it with my own foley and sound effects from our libaries.  Check it out:

[vimeo 39362320]

The sound design on this advert needed lots of crunch and so I employed a range of different distortion effects to various flame burst and burning sound effects, to help the tearing effect you see in the visuals:

[vimeo 39361869]

To try and avoid using predictable whoosh sound effects I used vocals and burning noises to compliment the camera moves, and altered the pitch to certain elements to create a kind of doppler as the camera passes at certain points.

This was directed by Saam Farahmand, big props.