The sound design on this advert needed lots of crunch and so I employed a range of different distortion effects to various flame burst and burning sound effects, to help the tearing effect you see in the visuals:

[vimeo 39361869]

To try and avoid using predictable whoosh sound effects I used vocals and burning noises to compliment the camera moves, and altered the pitch to certain elements to create a kind of doppler as the camera passes at certain points.

This was directed by Saam Farahmand, big props.