Nike – Hit The Target
This advert was directed by Anthony Dickenson from Pulse Films, with visual effects work by Time Based Arts.
The sound effects work for this involved a lot of laser noise making, mainly using various synth noise generators, and the Ohm Force filter plugin ‘Quad Fromage’ which has a great comb filter. The comb filter creates most of the metallic movement of the laser noises, blended with electricity fizzling and burning noises to give it that organic edge.
Other than all the synthetic stuff, I recorded a whole load of foley with Graeme Elston at Jungle Studios, and took it back to my studio for editing and mixing. The foley was essential to give the film that hyper-real quality, and having lots of clean layers of sound gave me more control over the dynamics.[vimeo 39361578]
I tried to blend the sound effects with the track by 16bit, so that hopefully the audience see them as one entity… anyway 16 bit are amazing producers, check their myspace!